A Fortune 50 entertainment company, was looking for a way to populate mass amounts of data into reports their team could interpret and analyze.

With over 60 Research Reports and 100 Brand Scorecards on the docket, the team realized most of their time would have been spent preparing these reports for analysis.

Their Director of Marketing Intelligence understood the time her team spent developing dozens of reports could instead be spent developing strategic models that meet and exceed their business goals.

How do you cut out busy work without giving way to quality?

You work with a strategic, award-winning research firm to handle the time-consuming tasks while your team delves into the data, never missing a beat. And that’s why they made the decision to work with the Gold Research team.

With this client’s detailed report framework, we were able to develop personalized reports that fit the client team’s structure, creating a seamless process from start to finish. We delivered their detailed reports and dozens of scorecards in a batched rollout, with each being delivered by or before their requested deadlines.

This in turn allowed the client team to then focus on analyzing that data within the context of their marketing campaigns.

This client was dedicated to business growth, not filling their team’s schedule with busy work when their skills could be used elsewhere, giving them the space to truly pour their effort into areas that create bottom-line results.

The Gold Research team created a streamlined process built on expert support and unparalleled precision and efficiency. Each report was meticulously crafted according to their specifications and delivered on time.

When teams have a mountain of work ahead of them, it’s easy to cut corners and deliver reports on a “need-to-know” basis instead of offering a comprehensive overview that, given more time, could be more effective. But, with Gold Research, you don’t have to compromise on delivery time or quality. You can have both.

Most importantly, these critical reports and brand scorecards were more cost-effective than hiring additional employees to match the workload. Together, the client and Gold Research were able to deliver critical information without inundating the client’s teams.

“We’ve all been there– feeling like the mass amounts of work you have ahead of you are keeping you from true, innovative breakthrough. My team and I had dozens of reports that we needed to put together to analyze. Hundreds of hours of work stood between us and getting to the meat of our data.

I have some of the brightest marketing researchers, and I felt that using their valuable time to populate slides for reports wasn’t the best way to utilize their skill set.

By working with Gold Research, my team was able to get the information they needed in the format that best suited our processes while avoiding burnout and accelerating innovative thought.

We learned that our team is in the best position to outpace our competitors and identify weaknesses in our marketing strategies when we have time to consistently evaluate performance and ideate new data-backed solutions.”

– Director of Marketing Intelligence, Fortune 50 Client Organization