The Challenge

Ardent Mills wished to develop research presentations that would be insightful and visually engaging for its marketing and sales teams. Gold Research, Inc. was engaged by Ardent Mills to act as an extension of their research team. Gold Research had to review complex reports, convert to presentation deck format, then use graphic design skills to convert to visually appealing presentations. These presentations would then be used by multi-channel marketing and sales teams.

The Solution

Gold Research worked with Ardent Mills’ Director of Consumer Insights to synthesize insights from full length research reports and convert to PowerPoint. Gold’s graphic designers then worked their magic and elevated the “fun” factor by adding info-graphics that made the PowerPoint decks engaging and fun for marketing and sales audiences.

The Results

Ardent Mills marketing and sales teams are able to use a straightforward and visually “wow” PowerPoint deck that is not the usual stiff and formal research results deck. The makeover conveys important insights in an advanced info-graphical format that is fun to present and easy to understand.

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