Is Your Survey What Your Customers Like Least About You?
Is Your Survey What Your Customers Like Least About You?
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct customer surveys in which they ask their customers how well they’re doing.
Earlier we had provided you the first mantra of “understanding the importance of attributes being measured”. Pr…
Outstanding Customer Surveys Every Time!
Outstanding Customer Surveys Every Time!
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct customer surveys in which they ask their customers how well they’re doing.
Earlier we had provided you the first mantra of “understanding the importance of attributes being measured” and “identifying cu…
Don’t Fall for the First Common Pitfall in Testing New Concepts
Don’t Fall for the First Common Pitfall in Testing New Concepts
Deploying surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
In this ongoing series, we’ll share with you six common (and deadly) pitfalls associated with this type…
The Second Common Pitfall in Testing New Concepts
The Second Common Pitfall in Testing New Concepts
Deploying surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
Earlier we had made you aware of the danger of “inadequate concept specification” and how it can be avoided.
Presen…
The Third Crazy Mistake in Testing New Concepts
The Third Crazy Mistake in Testing New Concepts
Deploying surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
Earlier we had made you aware of the dangers of “inadequate concept specification”, “missing or bad pricing”, and how t…
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