Uncertain about the impact of your research reports on the audience

This is Probably Why Your Research Reports Don’t Conclude with Applause

This is Probably Why Your Research Reports Don’t Conclude with Applause Organizations invest a lot of time and money in conducting market research. Objectives are outlined, questionnaires are developed, and data are collected, processed, and analyzed. However, when it comes time to presenting insights, research reports often fall short. Poor re…

Loyalty – Measured Often, But Only Sometimes Done Right

Loyalty – Measured Often, But Only Sometimes Done Right Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then customer surveys used to measure customer satisfaction and loyalty can produce useless or (even worse) misleading results. Earlier we h…

Measuring Loyalty – The Misunderstood Quest

Measuring Loyalty – The Misunderstood Quest Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then customer surveys used to measure customer satisfaction and loyalty can produce useless or (even worse) misleading results. Earlier we had made you…

Dis-Loyalty is Well Earned!

Dis-Loyalty is Well Earned! Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then any survey used to measure customer satisfaction and loyalty can produce useless or (even worse) misleading results. Earlier we had made you aware of the danger of…

First Common Blunder in Measuring Loyalty

First Common Blunder in Measuring Loyalty Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then the online surveys used to measure customer satisfaction and loyalty can produce useless or (even worse) misleading results. In this ongoing series, we’…

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