Brand Switching at Retail Stores – and How You Can be The Brand Leader!
Brand Switching at Retail Stores – and How You Can be The Brand Leader!
Every CPG brand manager worries about brand switching. They make their investments to build awareness, trial, purchase intent – only to lose the sale because the shopper switched along the way. Thousands of research efforts have been launched to help them determine:
h…
The First Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
The First Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct store customer intercepts, in-store interviews, and mobile surveys in which they ask their customers how well they’re doing.
In this ongoin…
The Second Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
The Second Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct customer surveys in which they ask their customers how well they’re doing.
Earlier we had provided you the first mantra of “understanding …
The Third Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
The Third Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct customer surveys in which they ask their customers how well they’re doing.
Earlier we had provided you the first mantra of “understanding t…
First Common Pitfall In Using Customer Intercepts, and In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
First Common Pitfall In Using Customer Intercepts, and In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce u…
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