Welcome to our blog
Research Tips & Tricks. Welcome to our blog. We will be posting helpful research information tips and tricks in the following categories:
Brand Switching at Retail Stores – and How You Can be The Brand Leader!
Brand Switching at Retail Stores – and How You Can be The Brand Leader!
Every CPG brand manager worries about brand switching. They make their investments to build awareness, trial, purchase intent – only to lose the sale because the shopper switched along the way. Thousands of research efforts have been launched to help them determine:
how…
The First Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
The First Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct store customer intercepts, in-store interviews, and mobile surveys in which they ask their customers how well they’re doing.
In this ongoing…
The Second Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
The Second Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct customer surveys in which they ask their customers how well they’re doing.
Earlier we had provided you the first mantra of “understanding th…
The Third Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
The Third Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct customer surveys in which they ask their customers how well they’re doing.
Earlier we had provided you the first mantra of “understanding the…
First Common Pitfall In Using Customer Intercepts, and In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
First Common Pitfall In Using Customer Intercepts, and In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce use…
Second Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Second Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useles…
Third Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Third Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless…
Fourth Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Fourth Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useles…
Fifth Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Fifth Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless…
Sixth Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Sixth Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless…
First Blunder In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Measure Customer Loyalty – And How To Avoid It
First Blunder In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Measure Customer Loyalty – And How To Avoid It
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then the customer intercepts, in-store interviews, and mobile sur…
Second Blunder In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Measure Customer Loyalty – And How To Avoid It
Second Blunder In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Measure Customer Loyalty – And How To Avoid It
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then customer intercepts, in-store interviews, and mobile survey…
Third Blunder In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Measure Customer Loyalty – And How To Avoid It
Third Blunder In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Measure Customer Loyalty – And How To Avoid It
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then customer intercepts, in-store interviews, and mobile surveys…
Fourth Blunder In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Measure Customer Loyalty – And How To Avoid It
Fourth Blunder In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Measure Customer Loyalty – And How To Avoid It
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then customer intercepts, in-store interviews, and mobile survey…
Where is Your Revenue Leaking? And How Can You Fix it?
Where is Your Revenue Leaking? And How Can You Fix it?
Companies spend millions of dollars every year to retain customers. However, only a few understand the key logical and emotional drivers of customer loss or measure the impact of their efforts beyond basic Voice-of-the-Customer statistical analysis or “rescue program” calculations.
But…
Supercharging Growth through Customer Experience Transformation
Supercharging Growth through Customer Experience Transformation
For more than a decade, the ROI of Customer Experience has been discussed, with very few case studies or quantified examples of the growth and profit opportunity that Customer Journey transformation holds that C-Suites should be evaluating.
In that time, we at Gold Research were…
Where Will Generative AI Transform Your Customer’s Journey?
Where Will Generative AI Transform Your Customer’s Journey?
AI is exploding and its impact seems almost limitless in virtually every industry. IDC has estimated that investment in AI will exceed $150 Billion in 2023, on the way to exceeding $300 Billion in just 3 years.
As customer research experts, Gold Research understands the customer jour…
How Customer Journey Mapping leads to Great Customer Experience in Retail
How Customer Journey Mapping leads to Great Customer Experience in Retail
The retail sector, spurred by the advent of online shopping, has transformed itself across a variety of industries. While marketers have more opportunities to expand and sell globally, shoppers have nearly unlimited options to choose from. This has created an intensified…
Is Research Necessary to Understand “Customer Behavior”?
Is Research Necessary to Understand “Customer Behavior”?
Every business is in the business of serving its customers. And in a world full of choices, understanding customer behavior gets more and more important every day. Doing so enables an enterprise to outline how customers think and act and motivate them to prefer choices that benefit it’s…
5 Ways Customer Journey Mapping Impacts Business Outcomes
5 Ways Customer Journey Mapping Impacts Business Outcomes
Customer Journey Mapping (CJM) enables a business to identify opportunities for growth by understanding customer expectations and perceptions at various touchpoints. It is an effective way for business leaders to look at the entire journey from the customer’s perspective and thus create…
Lessons Large Enterprises Can Learn from Small Business’s Customer Journeys
Lessons Large Enterprises Can Learn from Small Business’s Customer Journeys
Understanding a Customer’s Journey is pivotal for a business, irrespective of its size, in order to draw insights into customers’ experiences along with the perceptions they draw when interacting with the company.
Small businesses, in particular, are pivotal for learn…
Helping The Direct Selling Association (DSA) Members Transform Digitally for Long-Term Growth
Helping The Direct Selling Association (DSA) Members Transform Digitally for Long-Term Growth
The Direct Selling Association (DSA) has selected Gold Research Inc, a leading customer journey and member experience research firm, to help its global members successfully digitally transform and position themselves for long-term growth.
“By partn…
Improving the Patient Experience – Post COVID
Improving the Patient Experience – Post COVID
The COVID pandemic has frozen many industries, but one that urgently needs attention is the healthcare industry. With over 2 million infected people in the US there is a great deal of fear and concern about visiting hospitals and other healthcare facilities by the rest of the population. Hospitals…
Is Word-of-Mouth More Important than Advertising?
Is Word-of-Mouth More Important than Advertising?
Is Word-of-Mouth More Important than Advertising?
“Mad Men” popularized the glory days of advertising which dominated marketing 101 for decades. In the world of customer advocacy, digital marketing and social media, does advertising have the same clout as “Word-of-Mouth” marketing?
This is a…
Using Customer Insights to Focus Employee Improvement Efforts
Using Customer Insights to Focus Employee Improvement Efforts
For over 30 years, the concept popularized by Harvard’s “Service-Profit-Chain” of “Delivering the Employee Experience leads to Delivering the Customer Experience” has been talked about in every company across the globe. The topic rises to the top of the C-Suite agenda during times…
Test Before You Commit: How Eye-Tracking Research Can Help You Improve Your Retail Customer Experience
Test Before You Commit: How Eye-Tracking Research Can Help You Improve Your Retail Customer Experience
Over $600 Billion is spent on advertising every year – much of it in retail promotions – to influence shopper behavior. But there is surprisingly little research and understanding about how the various elements of the retail shopping experie…
Connecting Research to Results #4 – Where is Your Brand Loyalty Leaking from Your Customer Experience?
Connecting Research to Results #4 – Where is Your Brand Loyalty Leaking from Your Customer Experience?
With over $600 Billion spent on advertising to create brand awareness, drive prospect conversion and build customer loyalty, surprisingly few companies track the brand loyalty throughout their customer’s experience with them to learn where lo…
Connecting Research to Results #3 – Where is Your Customer Retention Leaking? And How Do You Fix it?
Connecting Research to Results #3 – Where is Your Customer Retention Leaking? And How Do You Fix it?
Companies spend over $1 Billion every year to retain the customers they have acquired. A few companies understand the key logical and emotional drivers of customer loss or measure the impact of their efforts beyond basic VoC statistical analys…
6 Emotional Drivers in the Retail Shopping Journey
6 Emotional Drivers in the Retail Shopping Journey
Our wish every New Year’s is that retailers take the time to focus on the emotional journey that shoppers take and deliver an experience that makes the shopping trip productive, eventful and referral-worthy.
Unfortunately, many retailers end Q4 struggling with seasonal promotions, lack of tra…
Improving your NPS starts with Customer Journey Research
Improving your NPS starts with Customer Journey Research
NPS has proven to be the most common metric for measuring customer loyalty since its introduction in 2003 by Bain & Company and SatMetrix. Once a company starts measuring it, the natural question is how to improve it – especially when compensation is tied to the measurement target. …
Connecting Research to Results #2 – Where Revenue is Leaking from Your Customer Lifecycle?
Connecting Research to Results #2 – Where Revenue is Leaking from Your Customer Lifecycle?
With over $46 Billion spent on market research companies last year, the impact on business results is still elusive. How would you answer the following question:
How well do your research and insights efforts impact business results?
We have a ton of…
Connecting Research to Results #1 – Where (and Why) Prospects are Leaking from Your Marketing Funnel
Connecting Research to Results #1 – Where (and Why) Prospects are Leaking from Your Marketing Funnel
In a recent discussion with insights professionals at a conference, the discussion came up about how to use research and insights efforts to impact business results. For a third of the group, the conversation resembled “do what?”. For another…
Agile Research – The Secret to Organizational Adoption
Agile Research – The Secret to Organizational Adoption
At a recent market research conference of over 1,200 research and insights professionals, the #1 challenge they faced was their “inability to impact business direction and engage organizational leaders” through their market research and customer insights efforts. VP’s and Directors strug…
Measuring and Mapping Customer’s Emotional Journey
Measuring and Mapping Customer’s Emotional Journey
In their best-selling book “The Power of Moments”, Chip and Dan Heath profile “Moments that Matter” and how these have significant impacts on customer loyalty and how “elevating the positive moments” have 9-times the impact of “minimizing the negative moments”.
Moments are inherently emotional…
In-the-Moment Research – The Key to Customer Journey Insights
In-the-Moment Research – The Key to Customer Journey Insights
Understanding the key moments in a shopper’s path-to-purchase or customer’s product usage journey is the foundation to designing the on-brand experience that leads to the growth and profitability of every company. Virtually all research and insights departments at companies perform…
Why Relying Solely on Qualitative Research in Your Journey Maps is Not Good for Your Business
Why Relying Solely on Qualitative Research in Your Journey Maps is Not Good for Your Business
Customer Journey mapping is a popular and effective tool that many companies are using to understand their customer’s experiences, pain points and touchpoint satisfaction. Most companies love the fact that they can:
Show the customer experience from…
Stop Doing Yourself a Disservice by Doing Journey Mapping without Research
Stop Doing Yourself a Disservice by Doing Journey Mapping without Research
Stop Doing Yourself a Disservice by Doing Journey Mapping without Research
Customer Journey mapping is a popular tool and approach that many companies are using to better understand their customer’s experiences, pain points and satisfaction at individual touchpoints and…
The 2 Critical Stages of the Shopper Journey that Drive Retail Mobile Phone Use
The 2 Critical Stages of the Shopper Journey that Drive Retail Mobile Phone Use
The 2 Critical Stages of the Shopper Journey that Drive Retail Mobile Phone Use
Every marketing and brand manager knows that shoppers use their mobile devices during the shopping journey – but unfortunately few have insightful data about where, when and why. Onlin…
3 Reasons You Should Focus on Customer Journey Management – Not Just Customer Journey Mapping
3 Reasons You Should Focus on Customer Journey Management – Not Just Customer Journey Mapping
Customer Journey mapping is a popular tool and approach that many companies are using to understand their customer’s experiences, pain points and touchpoint satisfaction. Our experience is that this approach is a great first start for developing cust…
How Retailers Eliminate Sales Leakage through Customer Journey Mapping
How Retailers Eliminate Sales Leakage through Customer Journey Mapping
Every year retailers pour billions of dollars into marketing campaigns to draw shoppers to their stores. With a dizzying array of advertising options, promotions, coupons and ‘trending’ tactics combined with increasing competition from online retailers, it’s easy to be unsu…
3 Ways to Drive Benefits from Customer Journey Mapping
3 Ways to Drive Benefits from Customer Journey Mapping
Customer Journey Mapping is an innovative approach that leads to understanding customer insights, by “mapping” customer behavior, from brand awareness to initial consideration and purchase, through product usage and repurchase/referral.
Journey Mapping is an incredibly insightful approac…
Benefits You Can (and Should) Expect From A Journey Mapping Study
Benefits You Can (and Should) Expect From A Journey Mapping Study
Customer journey mapping is a new method that is quickly gaining traction in the marketing industry. Journey mapping provides the means for businesses to understand customer behavior.
This method is popular because many marketing experts struggle to link specific revenue/conve…
Why Shopper Insights Need Customer Journey Mapping
Why Shopper Insights need Customer Journey Mapping
Most businesses know it’s important to do some research about their customer base. Understanding how a potential customer thinks and acts during the brand determination and shopping experience is critical information for product development and marketing teams.
However, many businesses are m…
To Chart Your B2B Customer Journey, Pay Attention To These Three Stakeholders
To Chart Your B2B Customer Journey, Pay Attention To These Three Stakeholders
It’s no secret that the lifecycle for typical B2B purchases is drastically more complicated than it was a decade ago. According to Forrester, 74% of business buyers are now conducting more than half of their research online before making an offline purchase.
Decisi…
3 Reasons Why Your Company Needs an Employee Journey Map
3 Reasons Why Your Company Needs an Employee Journey Map
Leaders across virtually every industry want to increase employee engagement and lower attrition, especially as millennials continue to dominate the workforce.
Leaders across virtually every industry want to increase employee engagement and lower attrition, especially as millennials co…
The Retail Path to Purchase
The Retail Path to Purchase
Understanding the journey a shopper/consumer (consciously or subconsciously) goes through on their path to buying a product is a helpful way to tailor marketing efforts and spending for the greatest impact. Companies should view shopper insights as potential actionable content. Using what we know about shopper behavi…
3 Reasons Why Qualitative Customer Conversations Must Be Part of your Customer Journey Map
3 Reasons Why Qualitative Customer Conversations Must Be Part of your Customer Journey Map
Big data is one of the most prevalent buzzwords in technology, marketing research, and design – and for good reason. Quantitative, data-based research is an imperative part of any customer journey map to truly understand your customer’s path to purchase…
Online Path to Purchase (P2P)
Online Path to Purchase (P2P)
A consumer has many options for locating the products they want and need, and the internet plays a vital role in the behavior of consumers both through research and easier access to a supply of products. The ability for businesses to understand the difference between online and retail P2Ps, allow a company to do mo…
The Challenge and Opportunity of B2B2C Journey Mapping
The Challenge and Opportunity of B2B2C Journey Mapping
In the world of journey mapping, industries like consumer packaged goods (CPG) can present a unique challenge. CPG brands – essentially, any product that is sold in a supermarket or big box retailer – are known as B2B2C, meaning they must keep the needs of both their retailers (businesses)…
How to Tell if You are Really Ready for Customer Journey Mapping or Path-to-Purchase Research?
How to Tell if You are Really Ready for Customer Journey Mapping or Path-to-Purchase Research?
With the variety of products and services available to customers, many companies are interested in identifying how their customers find and select them and their products & services. Many try journey mapping and market research, many times with li…
Is Your Customer Journey Map Half-Baked? Here are the 5 Pieces of Research Every Customer Journey Map Needs
Is Your Customer Journey Map Half-Baked? Here are the 5 Pieces of Research Every Customer Journey Map Needs
Is your customer journey map half-baked? Here are the 5 pieces of research every customer journey map needs.
In-store surveys Why not capture, analyze and integrate the insights from one of the most important shopping aspects – the t…
There Are No Shortcuts in Understanding Complex Customer Behavior. This is Why Your Customer Journey Map Needs End-to-End Quantitative Research, and This is What it Looks Like.
There Are No Shortcuts in Understanding Complex Customer Behavior. This is Why Your Customer Journey Map Needs End-to-End Quantitative Research, and This is What it Looks Like.
Many companies are creating customer journey maps to get a better understand the factors that influence their path from awareness-to-advocacy. But a surprising few desig…
Do You Know What Goes through Your Customer’s Head In-Store? We Do and This is How We Know
Do You Know What Goes through Your Customer’s Head In-Store? We Do and This is How We Know
Many companies are creating customer journey maps to get a better idea about the various stages, steps and decisions customers make along their journey from awareness-to-advocacy. Cross-functional workshops create detailed “post-it note heavy” diagrams th…
Our Client’s are Seeing Vastly More Richer and Actionable Insights with Journey Mapping Using this Strategy
Our Client’s are Seeing Vastly More Richer and Actionable Insights with Journey Mapping Using this Strategy
Many companies are creating customer journey maps to get a better idea about the various stages, steps and decisions customers make along their journey. But a surprising few capture and integrate in-store qualitative research into their j…
This is Probably Why Your Research Reports Don’t Conclude with Applause
This is Probably Why Your Research Reports Don’t Conclude with Applause
Organizations invest a lot of time and money in conducting market research. Objectives are outlined, questionnaires are developed, and data are collected, processed, and analyzed. However, when it comes time to presenting insights, research reports often fall short. Poor re…
Loyalty – Measured Often, But Only Sometimes Done Right
Loyalty – Measured Often, But Only Sometimes Done Right
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then customer surveys used to measure customer satisfaction and loyalty can produce useless or (even worse) misleading results.
Earlier we h…
Measuring Loyalty – The Misunderstood Quest
Measuring Loyalty – The Misunderstood Quest
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then customer surveys used to measure customer satisfaction and loyalty can produce useless or (even worse) misleading results.
Earlier we had made you…
Dis-Loyalty is Well Earned!
Dis-Loyalty is Well Earned!
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then any survey used to measure customer satisfaction and loyalty can produce useless or (even worse) misleading results.
Earlier we had made you aware of the danger of…
First Common Blunder in Measuring Loyalty
First Common Blunder in Measuring Loyalty
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then the online surveys used to measure customer satisfaction and loyalty can produce useless or (even worse) misleading results.
In this ongoing series, we’…
Could Your Research Reports Be Putting Your Job At Risk?
Could Your Research Reports Be Putting Your Job At Risk?
Organizations invest a lot of time and money in conducting market research. Objectives are outlined, questionnaires are developed, and data are collected, processed, and analyzed. However, when it comes time to presenting insights, research reports often fall short. Poor reporting can cas…
This is How You Can Make Your Research Reports Fun To Read
This is How You Can Make Your Research Reports Fun To Read
Organizations invest a lot of time and money in conducting market research. Objectives are outlined, questionnaires are developed, and data are collected, processed, and analyzed. However, when it comes time to presenting insights, research reports often fall short. Poor reporting can c…
Are Your Research Reports Putting Readers to Sleep?
Are Your Research Reports Putting Readers to Sleep?
Organizations invest a lot of time and money in conducting market research. Objectives are outlined, questionnaires are developed, and data are collected, processed, and analyzed. However, when it comes time to presenting insights, research reports often fall short. Poor reporting can cast dou…
Research Reports Don’t Have to Suck
Research Reports Don’t Have to Suck
Organizations invest a lot of time and money in conducting market research. Objectives are outlined, questionnaires are developed, and data are collected, processed, and analyzed. However, when it comes time to presenting insights, research reports often fall short. Poor reporting can cast doubt on the entire…
Outsourcing Your Market Research: Benefits and How to Not Get it Wrong!
Outsourcing Your Market Research: Benefits and How to Not Get it Wrong!
At Gold Research Inc., we have successfully provided the full spectrum of outsourcing services to both suppliers and clients. We have also learned some valuable lessons along the way about the potential benefits and pitfalls of outsourcing market research, and how to maximi…
Is Your Survey What Your Customers Like Least About You?
Is Your Survey What Your Customers Like Least About You?
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct customer surveys in which they ask their customers how well they’re doing.
Earlier we had provided you the first mantra of “understanding the importance of attributes being measured”. Pres…
Outstanding Customer Surveys Every Time!
Outstanding Customer Surveys Every Time!
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct customer surveys in which they ask their customers how well they’re doing.
Earlier we had provided you the first mantra of “understanding the importance of attributes being measured” and “identifying cust…
Don’t Fall for the First Common Pitfall in Testing New Concepts
Don’t Fall for the First Common Pitfall in Testing New Concepts
Deploying surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
In this ongoing series, we’ll share with you six common (and deadly) pitfalls associated with this type o…
The Second Common Pitfall in Testing New Concepts
The Second Common Pitfall in Testing New Concepts
Deploying surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
Earlier we had made you aware of the danger of “inadequate concept specification” and how it can be avoided.
Presente…
The Third Crazy Mistake in Testing New Concepts
The Third Crazy Mistake in Testing New Concepts
Deploying surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
Earlier we had made you aware of the dangers of “inadequate concept specification”, “missing or bad pricing”, and how the…
Wow – Seriously? The Fourth Common Pitfall in Testing New Concepts
Wow – Seriously? The Fourth Common Pitfall in Testing New Concepts
Deploying customer surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
Earlier we had made you aware of the dangers of “inadequate concept specification”, “missing…
The Fifth Common “Gotcha” in Testing New Concepts
The Fifth Common “Gotcha” in Testing New Concepts
Deploying customer surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
Earlier we had made you aware of the dangers of “inadequate concept specification”, “missing or bad pricing”, “…
The Sixth Pitfall in Testing New Concepts (This One Gets Even the Seasoned Professionals!)
The Sixth Pitfall in Testing New Concepts (This One Gets Even the Seasoned Professionals!)
Deploying surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
Earlier we had made you aware of the dangers of “inadequate concept specificati…
The First Mantra to Making Your Customer Surveys Successful
The First Mantra to Making Your Customer Surveys Successful
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct customer surveys in which they ask their customers how well they’re doing.
In this ongoing series, we’ll share with you three mantras associated with making customer surveys a success…
Blogs by Category
Award by Feedspot
Contact Us
1-800-549-7170
GoldResearch, Inc.
8000 I.H. 10 West | Suite 600
San Antonio, Texas, 78230
Demo Request
Would you like a demo of Gold Research, Inc.’s services? Contact us below!
