Case Studies: Manufacturing

Commercial Customer Journey Mapping for Manufacturing & Construction Company

A large manufacturing and construction company was focusing on the expansion of their commercial business and seeking to discover customer-driven insights to impact new offer development as well as develop a repeatable approach to document the customer experience that can be extended to other vocations and market segments to fuel strategic growth. Specifically, this client wished to research and map its customer experiences and journeys, to provide an example for the organization to follow and deploy more broadly in the future.

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