Case Studies: Technology

Helping NortonLifeLock (formerly Symantec) Navigate Change by Developing a Deeper Understanding of its Customer Journeys

As Symantec was evolving into NortonLifeLock, the new entity was interested in improving the experience its customers had during their onboarding experience. Gold Research proposed the following key customer journey stages for a deep evaluation.

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B2B Customer Journey Mapping & Research for An Enterprise Software Provider

Our client, a global enterprise software provider to the Fortune 500, was facing strong headwinds in their efforts to make significant inroads with customers modernizing their systems, databases, and applications to extract maximum value from their computing architecture. So, our client set on a path to better understand their enterprise customer behavior and improve engagement.

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B2B Customer Personas and Roles

A well known technology client wanted to better understand its business customers and their buying journeys. So as part of this engagement, we developed their key customer personas and identified the roles they played in the buying process. Here are some deliverable examples.

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