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We are delighted to share the news that our client, Erika TenEyck, Director of Business Intelligence Programs & Insights at the National Association of Electrical Distributors (NAED), was pronounced the winner in the “Researcher of the Year” end-client category at the 2023 Quirk’s Marketing Research and Insight Excellence Awards Ceremony.

Erika was selected for this prestigious award for her path-breaking work in leading NAED’s Journey Map of Product Data study, which focuses on the industry’s transition to digital in response to new technologies and changing customer expectations. The results of the study not only provided a highly informative journey map but also revealed that the current state costs the industry billions-a minimum of $2 billion dollars! This study conducted with Gold Research brought to light the importance of precise product data and underscored its importance in members gaining operational efficiency, enhancing customer experiences, and in increasing sales. The impact is significant, and we are ecstatic for Erika and NAED’s success.

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– Nitin Sharma, Greg Tucker, and the Gold Research Team

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We are so pumped that our client Yogesh Chavda, Head of Insights, HearUSA and Gold Research Inc. have been selected as a finalist for the Best 2022 Qualitative Research Impact by the Quirk’s Market Research and Insights Awards!

Yogesh has been a research pioneer throughout his dinstinguished career with an incredible enthusiasm for translating consumer insight into action. As the Head of US Marketing Insights at WS Audiology which includes HearUSA, a leading hearing health company in the US., he has been on a relentless personal mission to help improve patient experiences in their different journey stages, from the first signs of hearing loss to getting hearing help. We are greatful that Yogesh chose us as his research partner, and are rooting for his and HearUSA’s success.

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– Nitin Sharma, CEO, Gold Research Inc.