Author: G01d0926

Shopping Cart Challenge and Opportunity of B2B2C Journey Mapping

The Challenge and Opportunity of B2B2C Journey Mapping

Written by G01d0926 on April 27, 2017. Posted in Gold Journey Mapping. No Comments on The Challenge and Opportunity of B2B2C Journey Mapping

The Challenge and Opportunity of B2B2C Journey Mapping In the world of journey mapping, industries like consumer packaged goods (CPG) can present a unique challenge. CPG brands – essentially, any product that is sold in a supermarket or big box...

How to Tell if You are Really Ready for Customer Journey Mapping or Path-to-Purchase Research?

Written by G01d0926 on September 26, 2016. Posted in Gold Journey Mapping. No Comments on How to Tell if You are Really Ready for Customer Journey Mapping or Path-to-Purchase Research?

How to Tell if You are Really Ready for Customer Journey Mapping or Path-to-Purchase Research? With the variety of products and services available to customers, many companies are interested in identifying how their customers find and select them...

Is Your Customer Journey Map Half-Baked? Here are the 5 Pieces of Research Every Customer Journey Map Needs

Written by G01d0926 on September 25, 2016. Posted in Gold Journey Mapping. No Comments on Is Your Customer Journey Map Half-Baked? Here are the 5 Pieces of Research Every Customer Journey Map Needs

Is Your Customer Journey Map Half-Baked? Here are the 5 Pieces of Research Every Customer Journey Map Needs Is your customer journey map half-baked? Here are the 5 pieces of research every customer journey map needs. In-store surveys Why not...

There Are No Shortcuts in Understanding Complex Customer Behavior. This is Why Your Customer Journey Map Needs End-to-End Quantitative Research, and This is What it Looks Like.

Written by G01d0926 on September 24, 2016. Posted in Gold Journey Mapping. No Comments on There Are No Shortcuts in Understanding Complex Customer Behavior. This is Why Your Customer Journey Map Needs End-to-End Quantitative Research, and This is What it Looks Like.

There Are No Shortcuts in Understanding Complex Customer Behavior. This is Why Your Customer Journey Map Needs End-to-End Quantitative Research, and This is What it Looks Like. Many companies are creating customer journey maps to get a better understand...

Uncertain about the impact of your research reports on the audience

This is Probably Why Your Research Reports Don’t Conclude with Applause

Written by G01d0926 on September 24, 2016. Posted in Gold Research-Support™. No Comments on This is Probably Why Your Research Reports Don’t Conclude with Applause

This is Probably Why Your Research Reports Don’t Conclude with Applause Organizations invest a lot of time and money in conducting market research. Objectives are outlined, questionnaires are developed, and data are collected, processed, and analyzed....