Author: G01d0926

Why Shopper Insights need Customer Journey Mapping Most businesses know it’s important to do some research about their customer base. Understanding how a potential customer thinks and acts during the brand determination and shopping experience...

To Chart Your B2B Customer Journey, Pay Attention To These Three Stakeholders It’s no secret that the lifecycle for typical B2B purchases is drastically more complicated than it was a decade ago. According to Forrester, 74% of business buyers...

3 Reasons Why Your Company Needs an Employee Journey Map Leaders across virtually every industry want to increase employee engagement and lower attrition, especially as millennials continue to dominate the workforce. Leaders across virtually...

The Retail Path to Purchase Understanding the journey a shopper/consumer (consciously or subconsciously) goes through on their path to buying a product is a helpful way to tailor marketing efforts and spending for the greatest impact. Companies...

3 Reasons Why Qualitative Customer Conversations Must Be Part of your Customer Journey Map Big data is one of the most prevalent buzzwords in technology, marketing research, and design – and for good reason. Quantitative, data-based research is...