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Author: G01d0926

Fourth Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It

Fourth Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts...

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Wow – Seriously? The Fourth Common Pitfall in Testing New Concepts

Wow – Seriously? The Fourth Common Pitfall in Testing New Concepts Deploying customer surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results. Earlier...

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