Conversations with Masters:
How to Better Understand Your Customers™
See Arti Munshi, Senior Manager, Market Research, National University Discuss:
- Why aligning stakeholders on a problem statement is key for effective customer journey solutions
- How examining customer journeys through changes reveals success and failure factors
- What proactive and transparent stakeholder engagement achieves in customer journey analysis
- When timely data review and appropriate respondent incentivization are crucial
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