Conversations with Masters:
How to Better Understand Your Customers™
See Seth Schachter, Associate Director of Market Research, Guardant Health Discuss:
- Why early stakeholder buy-in is essential for actionable customer journey insights
- How clear communication of priorities and roles influences action in devising strategy
- What defines your target objective: focusing on a specific pain point or the entire journey
- When distilling data for executives enhances decision-making in customer journey strategies
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