New Concept Testing & Pricing Research

The Challenge

A Fortune 500 company sought out Gold Research to assist with a new product launch.

Specifically, the company sought answers to the following questions:

1. Will the market buy its new product? If so, what is the level of demand?
2. What features are most attractive to the market?
3. What is the best price for the product?

The Solution

Gold Research supported this client by executing a qualitative “deep-dive” with its target customers, and then validating the results with a nationally projectable quantitative research study that:

• answered the client’s specific questions
• yielded actionable information that helped the client develop and refine its overall launch strategy
• helped the client in better understanding the pricing elasticity of its product and the relationship that existed between per unit price and volume.

The Results

As a result of the findings from this research, the client revised its launch price to be higher than was originally planned.