Conversations with Masters:
How to Better Understand Your Customers™
Watch William Doyle, Global VP, Customer Insights, SAP, as he discusses:
- how marketers can initiate positive action in a customer journey project by utilizing AI data to transform “insights” into “foresight”
- why managing internal expectations and over-communicating are the pillars of executing a customer journey project successfully
- why it is vital for all businesses to have a journey map that highlights their customers’ “moments of truth” in their buying journeys
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