Case Studies: Non-Profit/Associations

Product Data Journey for The National Association of Electrical Distributors (NAED)

Unraveling the Complexities of the Product Data Journey from Manufacturers to Customers and the “True Cost” of Poor Product Data Management – Estimated to be $2 Billion – $4 Billion Annually for All Electrical Distributors!

Read More

On-Site Research with American Association of Equine Practioners (AAEP) Conference Attendees and Members

AAEP wanted to conduct on-site survey intercepts with its members at its annual conference to gather and evaluate attendee responses to understand their unmet needs and desired improvements for future events and services. AAEP’s leadership wanted a research firm that would not be a mere data collection vendor for the multi-day event, but could be a true partner in this important research and guide them with framing research questions, collect member responses and present insights that would go beyond being “nice-to-know” but be truly actionable. Most importantly, they sought a partner that would represent them well in front of their visiting national and international veterinarians and veterinary students from all parts of world.

Read More