Journey Mapping Webinar
You might be familiar with journey mapping, path-to-purchase research, and its benefits. Typically, we see organizations relying mainly on traditional surveys or focus groups to generate customer journeys, personas, and decision trees.
Using only one or two research formats would be adequate if your customers were also using only one or two ways to become aware of, and buy your products or services. However, in today’s omnichannel world, your research formats need to mirror your customer habits. Otherwise, you risk getting insights that look “nice” but are in-fact non-actionable, outdated, and probably inaccurate!
In this webinar, you will learn:
- a proven way of doing journey mapping and path-to-purchase research
- how “in-the-moment” real-time feedback that is fresh and truly reflective of customers actual experiences can be obtained for each journey phase
- how behavioral formats (such as eye-tracking, biometrics, etc.) can be integrated into better understanding customer journeys (and why this is so important)
- and how quickly and inexpensively you can get it all done right the first time!
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Contact Us
1-800-549-7170
GoldResearch, Inc.
8000 I.H. 10 West | Suite 600San Antonio, Texas, 78230
