On Demand Research Support for a National CPG Company

The Challenge

The Vice President of Marketing of a consumer goods company was looking for a partner that could support their growing research needs.

The Solution

Gold Research began supporting this clienton an “on-demand” fixed cost, project based model for the following items, including:

• Questionnaire design
• Online survey programming and hosting
• Data processing and tabulations
• Data analysis
• Report development
• Project management

The Results

Gold Research has been successfully supporting this client through a project based engagement model. Project-based engagements offer the comfort of pre-determined project pricing without fixed overhead. Pricing is based on project specifications, and deliverables conform to the pre-agreed scopes that may sometimes vary across projects.

This client continues to partner with Gold Research to fulfill their research needs and maintain a pulse of their market.