How to Track Retail Shopper Purchase Intent
Quick answer: Retail shopper purchase intent is a shopper’s likelihood to buy, and it is best tracked by combining what shoppers say with what they actually do. Stated intent from surveys is a starting point, but behavioral signals at the shelf, captured through intercepts and observation, reveal the real intent that predicts a sale.
Knowing w…
How CMOs Build the Business Case for Customer Journey Investment
Quick answer: CMOs build the business case for customer journey investment by tying it to revenue, not sentiment. Instead of promising a better experience, the strongest case quantifies where revenue is leaking in the journey today and what recovering it is worth, turning an uncertain investment into a measurable one the CFO can approve.
Every…
Multi Location Retail Audits: How to Track Execution Across Stores
Quick answer: A multi location retail audit checks how a brand’s plans, from planograms and pricing to displays and stock, are actually executed across many stores. Because execution varies widely store to store, audits reveal where the plan is breaking down, and where those gaps are quietly costing sales.
A brand can design the perfect shelf…
The Best B2B Customer Journey Mapping Firms: How to Choose
Quick answer: The best B2B customer journey mapping firms build maps from primary research rather than opinion, quantify where revenue leaks, deliver an activation plan rather than just a diagram, and bring depth in both research method and industry. Choosing the right one comes down to a few criteria that separate a map that changes the business…
Is Your Brand Missing From New AI Buyer Research Channels
Quick answer: Buyers increasingly research with AI tools, which shortlist and recommend brands before a buyer ever visits a website or contacts sales. If your brand is absent or unclear in those AI answers, it can be excluded from the consideration set invisibly. Checking whether you appear, and fixing it if you do not, is now a core part of bein…
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