This is Probably Why Your Research Reports Don’t Conclude with Applause
This is Probably Why Your Research Reports Don’t Conclude with Applause
Organizations invest a lot of time and money in conducting market research. Objectives are outlined, questionnaires are developed, and data are collected, processed, and analyzed. However, when it comes time to presenting insights, research reports often fall short. Poor …
Loyalty – Measured Often, But Only Sometimes Done Right
Loyalty – Measured Often, But Only Sometimes Done Right
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then customer surveys used to measure customer satisfaction and loyalty can produce useless or (even worse) misleading results.
Earlier we…
Measuring Loyalty – The Misunderstood Quest
Measuring Loyalty – The Misunderstood Quest
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then customer surveys used to measure customer satisfaction and loyalty can produce useless or (even worse) misleading results.
Earlier we had made yo…
Dis-Loyalty is Well Earned!
Dis-Loyalty is Well Earned!
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then any survey used to measure customer satisfaction and loyalty can produce useless or (even worse) misleading results.
Earlier we had made you aware of the danger …
First Common Blunder in Measuring Loyalty
First Common Blunder in Measuring Loyalty
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then the online surveys used to measure customer satisfaction and loyalty can produce useless or (even worse) misleading results.
In this ongoing series, w…
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